Honda Accord – 10 Million US Owners Can’t Be Wrong

In my younger days I worked for a number of advertising agencies the most well known of which was McCann Erickson. As a result I still have a keen interest in advertising especially on television where the commercials tend to be the most memorable. Every once in a while an advert comes along that really sticks in the mind, often long after you have forgotten what the actual product being advertised was.

The famous ‘Cog’ advert for the Honda Accord was first aired on British television back in 2003. Honda has a huge diverse market in the US but in the UK the appeal has always tended to be towards older buyers perhaps with the exception of the high performance models. The creative brief for the 2003 campaign must have incorporated a section which said something like we need more mass appeal for the Accord and how do we target a more youthful aspiring and ultimately trendier buyer?

Cue the ‘Cog’ advert to the soundtrack of “Rappers Delight” by the Sugar Hill Gang. The agency must have pitched the concept impeccably and how the suited Honda executives approved the advert we may never know. At the time it was a creative stroke of genius, the advert was two minutes long so the media budget alone would have been huge. Although the running time was subsequently reduced the message had certainly been delivered in style. The advert consisted of a visually stunning chain reaction of car components rolling together to create a domino effect which culminated in a finished car effortlessly rolling off a balanced trailer and coming to rest before the camera. The cleverly chosen voiceover of US author Garrison Keillor then delivered the line “Isn’t it nice when things just work?”

I first saw the advert at the cinema and was fascinated by the attention to detail. I have subsequently found out that the advert took over 600 takes to complete and utilised only minimal amounts of CGI. That was the brilliant thing about it, someone had lovingly and meticulously arranged all the individual components to move at just the right moment and it must have taken hours to set up just for one relatively short commercial. I can’t remember what film I saw but I remember the Accord advert so there’s the power of advertising for you!

Echoing the sentiments of the commercial it is nice when things work especially cars as let’s face it they are a means of getting us from A to B without letting us down. This has been the appeal of the Accord and for Honda and Japanese cars in general. Critics would say that the Accord doesn’t have the flair or Gallic charm of French cars or the sheer status of German Marques but after having once owned a Honda I realised what owning a reliable car is all about. They always start first time, mine never needed any oil between changes and it never let me down once. The trouble is you can easily take this for granted, something that I later discovered when I decided to return to a French car which although had bags of character it always managed to leave me stranded in the middle of nowhere in the rain.

The Accord has been getting people to work on time and not blowing up on family holidays since 1976 and is now in its eighth generation. Honda has developed a diesel engine which is the envy of the competition and has exemplarary standards of emissions and fuel economy which is becoming ever more important in this age of increasing fuel prices. The latest Accord is larger than its predecessors and has a high quality feel and outstanding build quality. Bullet proof reliability now comes as standard and with the popularity in the US the Accord doesn’t need clever advertising it just seems to sell itself.

Auto Detailing – Making A Used Car Look Like New

Auto detailing is a strategy and activity to make any used car look like new. Throughout the years, the practice has transformed into an art itself. Through auto detailing, an old and used car is transformed to look as if it is a brand new car in an effort to win the admiration of car onlookers.

Auto detailing is important to car grooming. In turn, this is very significant especially if the car owner is intending to divest or put up the car for sale. The old or used car definitely would not be attractive to potential buyers no matter what model it is if the overall physical and exterior appearance is not very appealing.

Prior to any auto detailing activity, there is a need to fully evaluate the car. When taking the usual and effective procedures to auto detailing, you surely would be asked to take three auto detailing primers. First and foremost would be the paint evaluation.

The exterior of the used car is the first recognizable and seen part of the vehicle. Impressions are made and unmade just by mere looking at and evaluating the car’s exterior. Thus, for auto detailing, the initial aim is always to groom the car through good spray painting.

The second car detailing procedure would be wheel and tire evaluation. Wheels of old cars usually suffer from black stains caused by the accumulation of tar from brake dust. If the wheels do not receive usual and regular washing and the necessary waxing, chances are greater that you need to spend more effort to groom the car parts.

Third consideration would be the car interior. After you have taken care of the exterior concerns, car detailing would lastly require you to take care of the insides.

Remember that the car interior is the general indication of how the car has been used and taken care of the user. That is why as much as possible auto detailing would always set it as a goal to make the interior look very superior and in good shape, just like the exterior.

Here are additional simple tips that would surely help make car detailing a worthwhile and more effective practice.

1. During the auto detailing procedure, make sure the car is in a share, probably a cool garage or a roofed space. This is because majority of usual and effective auto detailing products like paint and wax do not work well when applied to hot surfaces. Thus, washing the car exterior under the sun is not as advisable as well.

2. When washing the car clean from the top first down to the bottom. The law of gravity would be self explanatory.

3. Do not wash or auto detail a car that has just been from the road. When using cold water when washing, remember that cold water can very much damage the car’s hot parts, like the exhaust components, the brake rotors and the engine itself. Before auto detailing, let the hot car cool for about 20 minutes to half an hour.

4. Use detailing towel, brush or spray to wipe away excess wax on the car’s exterior. It is inevitable that the wax would eventually form residue around the trim. Now you know how to remedy the situation.

As you carry on an auto detailing activity to make your car look new again, remember that through patience and determination, you can really make your car looking elegant and extravagant once again.

Heated Auto Detail Shops

Now then, in the wintertime it makes sense to work in a heated auto service business. It gets cold in the winter time, and it’s difficult to do a good job when you’re cold, and many of the types of jobs that people do in the auto sector require a proper ambient temperature. Take auto detailing for instance. If it’s too cold there is moisture on the car and the humidity is incorrect, the wax doesn’t work right, and neither does the window cleaner or the rubber dressing. This is why you need to have the right temperature. However, when working during the wintertime I have some advice for you and I’d like to discuss this for a moment if I might.

You see, if the heat is turned up much more than 70-degrees, what you’ll find is that the labor and the workers get tired, they get fatigued, they start slowing down, and that hurts their productivity level. Secondly depending on how you are heating your facility, and I know most automobiles shops at least in the New England states often use used waste motor oil to heat the furnaces, that’s fine, but it is also change the air content slightly, and it will reflect in your work, especially in an auto detail shop.

Needless to say, being too cold, or having too much moisture in the air, or even a big gap in the normal barometric pressure does make a difference. In fact, it’s almost as bad as if there is wind blowing into the shop, swirling around dust while you’re trying to work on the car. If you want a perfect detail job, and present your customers with a car which is in showroom condition. And if you’re in the auto detailing sector you know what I’m talking about, because quite often that’s what customers say to you when you are completed with their automobile.

If that is the level of quality which you demand, and you enjoy as part of the reputation of your personal brand name, and your local brand-name, and if you truly want the best referrals, you must pay attention to every single detail including the atmospheric environment in which you are detailing the cars.

Am I suggesting to you that you build a clean room where you’re going to bring dirty automobiles inside and make them perfect? No, I’m not suggesting that you go that far and wear little aprons and dress up like space aliens while detailing cars, but I am suggesting to you that you need to think like that, you need to think like a project manager operating a team in a clean room when you go about your business in the wintertime.

That is if you want the best results, and the best quality in your entire region up and above the competition. Indeed I hope you please will consider this and think on it.